Evaluation Question 1



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The purpose of a music video

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The purpose of a music video could be to:  sell the song, to make it more popular than it is already and to create a reaction from the audience so they will remember it  to give the listener a better idea of what the song means or what kind of message the artist is trying to get across to entertain the audience, this kind of music video would typically involve dancing or acting to sell and promote the album that the song is apart of, the music video will create a memorable vision of the song in the viewers head which can increase chances of the song being sold to them or them going out and buying it  performance based music videos are typically used to promote and entertain the audience because in most performance based music videos there is not a whole lot of meaning behind it An example of a music video that has a bigger meaning and is trying to spread a message is 'where is the love' by Black Eye Peas. This is because they are trying to end violence and racis...
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Research into chosen genre

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Indie rock is a genre of alternative rock that emerged into the industry during the 1980s and is mainly in the United States and United Kingdom. The term indie actually means independent and has changed a lot over the years. For indie, the generic conventions are generally the music videos are quite low budget. This means that the camera quality wont be amazing and the settings are pretty average such as cities, parks or tunnels. The settings are kept this simple so that the attention can be put onto the band/performers.    Mise en scene is also important for indie songs because it helps portray the narrative much better. Indie artists often have a retro look towards them which can be seen through what they are wearing and their makeup. They also have additional actors/actresses in the video and they are often the main character for the narrative of the music video. Costumes would give them different identities making it easier for them to be set apart from everyone else. ...
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For the digipak we may want consider that we have to relate the images and other things to the actual music video we've made otherwise there will be no link to the music video and promotional items and that will mean less marks. The things that work in this digipak is the images of the flames and the bonfire on the front cover, this is because it relates a lot to our music video which is 'things we lost in the fire' so it has connotations of the title but also links to the meaning of our music video which is a 'burning' relationship and we are having real fires in the music video to symbolise the relationship. I also like how i put the artists names on the back of the album cover in order for newer fans to get to know the band and know the names if they wanted to. Im not sure the font works too well because it doesnt look indie enough for the band which are heavily indie. For this digipak i really like the font thats being used, this is because it looks almost...
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