Research into chosen genre

Indie rock is a genre of alternative rock that emerged into the industry during the 1980s and is mainly in the United States and United Kingdom. The term indie actually means independent and has changed a lot over the years.

For indie, the generic conventions are generally the music videos are quite low budget. This means that the camera quality wont be amazing and the settings are pretty average such as cities, parks or tunnels. The settings are kept this simple so that the attention can be put onto the band/performers.  

Mise en scene is also important for indie songs because it helps portray the narrative much better. Indie artists often have a retro look towards them which can be seen through what they are wearing and their makeup. They also have additional actors/actresses in the video and they are often the main character for the narrative of the music video. Costumes would give them different identities making it easier for them to be set apart from everyone else. The props are also important to make sure the music video looks realistic and for an indie rock music video the key props would be the instruments e.g. guitar, drums, etc.



A narrative has always been key in indie rock music videos and it helps to tell a story that the audience can relate to. Usually the narrative connects well with the lyrics which gives the audience more of an imagination. Narrative is starting to become a lot more popular because it draws people in a lot more compared to having just a video of someone performing for the whole music video. It also makes it more interesting because you have more of a variety of shots

This will help when making my music video because this is the genre i am doing and now i know what i need to do in order to make it stick to the genre and make it generic as possible. I will be able to take these generic conventions and start adding them to my music video to make it look as indie as possible.

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