The purpose of a music video

The purpose of a music video could be to:

  •  sell the song, to make it more popular than it is already and to create a reaction from the audience so they will remember it 
  • to give the listener a better idea of what the song means or what kind of message the artist is trying to get across
  • to entertain the audience, this kind of music video would typically involve dancing or acting
  • to sell and promote the album that the song is apart of, the music video will create a memorable vision of the song in the viewers head which can increase chances of the song being sold to them or them going out and buying it 
  • performance based music videos are typically used to promote and entertain the audience because in most performance based music videos there is not a whole lot of meaning behind it
An example of a music video that has a bigger meaning and is trying to spread a message is 'where is the love' by Black Eye Peas. This is because they are trying to end violence and racism by using it in their music video with the question mark throughout the music video which is asking 'where is the love for each other?'




This will help when making our music video because it gives us a better idea of why we are making a music video and what direction we can take in terms of having a strong narrative or more performance based elements in our music video. 

Comments

Post a Comment

Popular posts from this blog

Katy Perry - Chained To The Rhythm

Image
Narrative- A lot of problems with the world are being shown in this music video, the theme is trying to point out that there is problems with the world and that they are not necessarily being acknowledged properly so this music video is trying to spread awareness. An example would be in the music video you can see a roller coaster ride meant to represent the housing market and you can see it dropping meaning that the market is failing as a whole and that it is an issue for a lot of people.  Another thing that is being shown here is that it's trying to spread awareness for self expression and being yourself and this is shown through all the people walking in single file at the same speed making the same hand movements at the exact same time, this is showing that they are all the same whereas Katy Perry is doing her thing and walking around not following the crowd which means she is being herself which then goes to show she is the role model in this situation and that can encourage
Read more

Audience Questionnaire Analysis

Image
Music video questionnaire analysis Here are some of the results that I got from the questionnaire I carried out: All the people asked were males  All the people asked were under the age of 18  They all answered yes to 'do you like watching music videos'  There was a fairly diverse amount of answers for what the persons favourite genre is  A lot of people said they prefer narrative and performance based videos equally rather than preferring one of them Everyone who answered said they like special effects and animation  From this research i can gather that i need to include both narrative and performance based factors in my music videos because that is what is more preferred than including one of them. It also shows that i have a range of skills and can include different types of music videos rather than using one.
Read more

Viral Music Videos

Image
The definition of viral in terms of an image or a video is something that rapidly circulates the internet from user to user in a matter of days. Chocolate rain is a viral song that was released in 2007 by a person called Tay Zonday and it has been viewed over 114 million times on YouTube. It was ranked the hottest viral video in 2007 and was given a YouTube award in 2008 under the music category. The music video simply involved Tay Zonday standing in a room singing into a microphone. One thing that made it viral was when Tay would move away from the mic to breathe in because he held his breath when singing, this led to this segment of the video being parodied. The show became so popular that it led to being performed by Tay Zonday on the Jimmy Kimmel Show. It even blew up to the point where it was mentioned in an episode of South Park along with the Office.
Read more