Evaluation Question 2

How effective is the combination of the main product and ancillary tasks?


The combination of our ancillary products and our music video is very effective as we have used the same scene throughout the entire thing. We decided we wanted to have the main character sitting in front of the fire to be the signature scene of the music video and we wanted to incorporate that into our magazine advert and digipak. This is because it’s a very memorable moment in the music video for the character and it represents what the whole song is about and the theme. It also links to the title of our song and we wanted to emphasise the title with the imagery as much as possible so having the picture of the main character sitting in front of the fire as our main image works well as a combination with the song and its title. 

The music video links well with the digipak because the digipak takes you through the morning to the night which is the story of the video because in the early hours the main character is still having a hard time overcoming his ex-relationship and as the time goes by it gets darker and darker much like the relationship and his feelings towards her. He begins to feel less for her and this is shown in the digipak along with the music video. All the products link well together through the use of reappearing imagery linking to the title in order to engage with the audience and to get them to remember by showing them the same thing and therefore, we have made the link in a relevant way. 

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