Analysis of a digipak

Image result for digipak katy perry

The fonts used in this digipak are quite silly and bold, showing that the people that are being targeted for this album are younger people or the younger generation because the font isn't exactly neat or posh written so it would attract a younger audience. It even shows this through the name of the album which is 'teenage dream'. This is definitely trying to attract a younger audience because it has the word 'teenage' in it, meaning that the people that this album is for is young people.

I like the colours used because it is showing a sort of childish side to the artist which is good to attracting the target audience it is going for because obviously teenagers are more childish than adults so therefore, the colours have to be bright and vibrant in order for the target audience to be attracted. If it was trying to attract an older audience it would have been using dull colours such as brown or black. I like how most of the background colours are pink and red and then the font is blue which is contrasting each other and making the lettering stand out in order for the audience to be able to see it better but also for it to catch their eye more.

I like the images on the CD because they are made to depict a doughnut and a lollipop, this is good for targeting young people because younger people are the main attraction towards sweets and sugary foods and using this would attract them and make them want to buy the album. Also having the artist all over the album is a good way to promote them and let the audience know who the artist is and what kind of personality they have combined with the other images in the digipak.

The impact this may have on the audience is that you dont have to grow up. This is shown through all the childish colours and imagery even though Katy Perry is an adult, she is still having fun and acting childish and it doesn't stop her from having a good life etc. This will tell the teenagers wanting to buy the album that this is what Katy Perry thinks and is spreading the message to everyone.

This will help me when making my digipak because it shows what kind of imagery i have to include to get specific messages across and to show what kind of genre it is. I now know that i have to include specific general conventions in order for my digipak to look as much like a specific genre as possible.

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