Evaluation Question 3

Getting audience feedback is essential for improving our media product. During the making of our video we asked for feedback on many occasions to ensure that we could on the four rough cuts that we had completed. In comparison to the first rough cut you can clearly see that our video has improved and this is for multiple reasons although one of the main reasons for this was because of all the helpful feedback we had collected. We started off by showing our rough cut to around 20 16 year olds and this was a good idea because that age group is our target audience and getting feedback from our target audience was the best thing to do because we are hearing helpful criticism from the people we are actually trying to sell our product to. This helped us massively because it showed us what we had to improve on and gave us a clear understanding of that. There were things such as having a variety of shots and locations in order to keep the video and interesting which was essential because if we did not do this then the audience would get bored and not want to watch it, which is something we do not want. We made sure we acted upon all the feedback that we had been given in order for our product to be the best it possibly could be. This was seen in our digipak and magazine advert as the feedback given showed that it was professional with all the logos being used and the images used were very good. Although we were given feedback to show that maybe we use a different image such as kierann throwing something into the fire which they thought would help improve the product. We were also told that some of the images we used were too dark and we were recommended that we make the image a little bit brighter.

Overall i believe that the feedback we were given had really helped us develop our product and remove things that maybe weren't very good and add in some things that could really boost the quality of our digipak, music video and magazine advert. It gave us a different perspective that just our own group and showed us what our target audience thought of our music video  which helped massively in creating what we thought would be appealing to them.

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