Initial Ideas

At first i thought it would be a good idea to do a rap song, although when analysing a lot of rap songs we saw most of the general conventions were expensive cars, expensive jewellery and expensive clothing. We had none of those nor could we get any of that before the filming date. So we decided to look at something else and ended up having a look at Bastille. The song we decided to do was 'Things we lost in the fire' and we liked this because there are a lot of things we could create in the music video that would have good connotations and it was easy to construct a good story from. It also worked in our favour because we had a lot to work with in terms of making the digipak and making the magazine advert.

The advertisement that Bastille had already done for this song was some good inspiration for us and it was also something very simple but had a lot of meaning, this is something we want to do with our digipak and magazine advert because less is more with things like this.


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